Most companies or organisations are visited by a variety of individuals or groups – people who come in order to sell to or to buy, for a job interview, or as part of a public relations exercise, as well as staff and shareholders. A reception area or foyer exhibition is very much a captive audience and can provide an area of maximum exposure to communicate a corporate message, and create a good impression.
A reception/foyer is a communal space that should therefore contribute to audio visual technologies to provide a better experience for both visitors and employees, as the cost per visitor is surprisingly low. It helps provide effective use of time for each visitor, providing a better understanding and a feel-good factor of being looked after. This can improve relationships with staff and visitors by providing basic up-to-date information and showing that the Company or Organisation has taken the time to explain their business to them. It can be a very cost-effective aid to public relations, and at the same time be visually stunning and appealing.
Digital signage displays offer the greatest impact for customised schedule content, branding, messaging, event information, social multimedia/entertainment and IPTV. All of the content is automated to play with ease and displayed on large media player displays. Visitor operated kiosks and displays with touch screen control are ideal where information can be navigated by the user and ideal where wayfinding is required.